CaratLane is the realization of a dream to change the way diamonds are bought and sold in India. It was set-up by Mr. Srinivasa Gopalan, a season entrepreneur in information technology and founder CEO of Lister Technologies and Mr. Mithun Sacheti, the scion of Jaipur Gems a trusted jewellery store with stores in Mumbai, Chennai & Coimbatore.
Between both of them, they bring the diamond jewellery know how and technology expertise that is required to successfully run an online diamond jewellery portal
Caratlane.com has a business model that encompasses both online and offline selling of diamonds and diamond jewellery. Caratlane has built a team of dedicated professionals who are from both jewellery and business backgrounds and are backed by the technical know-how which is very critical for an online company.
The Jaipur Gems stamp of quality
Jaipur Gems has been a benchmark of excellence in fine jewellery and have been known for their outstanding designs and exceptional manufacturing quality. The name Jaipur Gems has been always synonymous with High Quality Jewellery.
Jaipur Gems' expertise in designing and manufacturing exquisite solitaire jewellery has made them the defacto option for solitaire purchase amongst their customers.
Jaipur Gems brings the same passion for Quality and outstanding manufacturing capability, to CaratLane. Every piece of diamond jewellery sold by CaratLane is manufactured in the Jaipur Gems manufacturing unit and attention is paid to every minute details, resulting in exquisite jewellery that will satisfy even the most discerning eye.
The automated manufacturing system and quality control processes ensure that jewellery is made exactly to specifications. This is especially important in an online business model where the customer buy a piece of jewellery based on specifications rather than look-and-feel.
The online jewellery market in the US has touched 5 billion USD. The Indian diamond market is about Rs. 20,000 crores. India along with China is one of the fastest growing markets for diamonds. A similar opportunity for online jewellery sales like in the US, exists in the online space in India, where many online businesses have taken off in the first decade of the new millennium.
The value proposition offered by online diamond retailers in the US applies to Indian customers as well. Caratlane has begun operations in the face of a definite scope for creating an online diamond jewellery business in India. Being the first mover also enables Caratlane to take advantage of the emerging boom in this space.
Caratlane is in the enviable position of being promoted by professionals who know the diamond jewellery business inside out as well as one of the pioneers of the online industry in India.
Like all online businesses, we derive strength from having low overheads and low inventory costs. In addition, we do our own manufacturing and are not just a re-seller like most online businesses. We have a dedicated call centre to help customers. This is also a first for the jewellery industry. We have tied up with 4000 vendors globally and can offer a range of around 90,000 stones.
Caratlane compares favourably with other online portals because:
We make our own jewellery and are not re-sellers.
Our product range is wider and not just limited to low value jewellery.
We have online as well as offline payment systems.
We have a dedicated call centre.
We offer unique customizing options where customers can select a diamond from a choice of around 90,000 and then have it set on a mount of their choice.
Caratlane gives customers an advantage over jewellery stores because:
Our pricing is better
Our online model offers the convenience of 24X7 shopping from the comfort of your own home.
We have the logistics in place to make swift delivery (within 10 working days) of your diamonds and diamond jewellery.
We help customers make informed decisions about their purchase to ensure long-term satisfaction with what they have bought.
Caratlane Commitment to Conflict Free Diamonds
At CaratLane, we only purchase diamonds through the largest and most respected suppliers who adhere to and enforce the standards established by the Kimberley Process. All the diamonds that we sell are certified 'conflict free', assuring you that our inventory was procured through legal sources.
Conflict-free diamonds are those gems which were not obtained due to human rights abuses, child labour, violence, or environmental degradation. Although the U.N.'s Kimberly Process only covers diamonds under the control of legitimate and recognized governments, 'conflict-free' goes one step further by rejecting diamonds from governments that trade in diamonds to finance war or conflicts within their countries.
If one of our suppliers was ever found to be in violation of the Kimberly Process, we would immediately sever that relationship. We will continue to support and promote any process that works to uphold legitimacy in the diamond trade.
At Caratlane, we:
Do not purchase polished diamonds from sources which are not professional members of the diamond trade.
Have binding contracts with our suppliers which guarantee that the diamonds they offer to us for sale are conflict-free.
We understand that knowing where your diamonds come from is an important concern for you, and we are committed to addressing this concern. Caratlane, along with the global diamond industry, has a zero-tolerance policy toward conflict diamonds. This policy is expressed in measures that track diamonds from mine to market. The industry works in partnership with the United Nations, governments, and non-governmental organizations, to monitor diamond exports and prevent the trade of illegal diamonds.
Caratlane.com is India's first and finest online diamond jewellery store. With a network of over 4000 global vendors, we offer more than 1,00,000 loose diamonds, and over 1000 ready-to-choose diamond jewellery designs for diamond rings, pendants, earrings, bracelets and bangles. All our diamonds are certified by international labs like GIA, IGI, HRD and AGS, and our prices are up to 25% lower than at other retailers in India. Our clients receive personalized service from our consultants, can choose from a range of payment options including convenient 6 or 12-month EMIs (currently from ICICI & HDFC), and enjoy free, insured delivery anywhere in India. Safe, convenient and cost-effective, CaratLane.com is revolutionizing how Indians buy diamonds & diamond jewellery
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