Choose Country / Currency
x
We have identified your location as
United States
Currency: USD
or
Select another Country / Currency
INR
USD
GBP
CAD
AUD
Search

Learn about Diamonds

Know more about Diamonds!
If you are concerned about getting true value
for your money, know what you are getting.
  • Certification
  • Jewellery Buying Guide
  • Diamond Buying Guide

  • CUT

    CUT

    Cut refers to the proportions,
    polish, and symmetry of a stone:
    these three factors are important
    in creating a diamond with the
    best possible light reflection.

    Learn More

  • COLOUR

    COLOUR

    Colour is the composition of a diamond, which is evaluated based on its degree of colourlessness. Diamonds are graded on a Whiteness scale or absence of colour scale.

    Learn More

  • CLARITY

    CLARITY

    Clarity, or purity, is a diamond’s ability to let in light and reflect its brilliance. Of the Four Cs, Clarity is the easiest for you to evaluate and the most straightforward to understand.

    Learn More

  • CARAT WEIGHT

    CARAT

    A carat is the unit of weight by which a gemstone is measured. The carat-weight of a diamond is the easiest measurement of the 4C’s to determine.

    Learn More

Earring Guide

Drops, hoops or studs? Our earring guide will help you home in the right pair.

MORE  

Ring Guide

Let our experts help you buy the perfect ring. Whatever the occasion we'll help you ring it in!

MORE  

Pendant Guide

The complete guide to buying and wearing pendants.

MORE  

Precious Metals

The mysteries of gold & platinum explained for you. In precious detail.

MORE  

Hearts & Arrows are diamonds which are cut to a superior specification. The distinctive pattern of hearts or arrows, can be seen through a diamond viewer. They reflect more light (97% as opposed to 60-80% with other cuts) giving them phenomenal brilliance.

View Collection

Have Questions?

Contact a Representative
Shipping Information

Contact a Representative

  • Chat
  • Request Call Back

Shipping Information

  • Safe & Secure

     

  • Exchange Policy

     

Tips and Tricks

Whether a novice or a pro, our expert tips and tricks will help you make a right combination of the 4Cs and choose the ideal diamond.