preferred destination for engagement rings, today announced the launch of its new regional
film—“ The Unexpected, ‘Yes‘ ” featuring actor Kayadu Lohar, who joins the brand as its
Regional Brand Ambassador. The film has been conceptualised by BBH India, extending the
agency’s long-standing creative partnership with CaratLane.
The new brand film captures a modern proposal wrapped in love, tradition, family, and
commitment – all tied together with beautiful natural diamonds. Kayadu is seen playing a
young woman who believes she’s being taken to meet a prospective groom chosen by her
family. What begins with nervousness and uncertainty gradually unfolds into a heartwarming
realisation that the person waiting for her is, in fact, the man she is already in a relationship
with.
The twist, thoughtfully planned by her father and her partner, captures the evolving dynamic
of family approval and the gradual merging of tradition with modern relationships. It delivers
an emotional payoff that feels authentically rooted in South Indian tradition, and concludes
with CaratLane’s belief — “Commitment is a beautiful thing. Seal it with a CaratLane ring.”
Saumen Bhaumik, Managing Director, CaratLane, remarked, “Proposals don’t follow a
script — they happen when the heart is ready. And that moment feels even more special
when it happens alongside family, culture and tradition. This film holds that emotion with a lot
of honesty. At CaratLane, we design jewellery to express these feelings and to mark
moments that matter. Kayadu brings this alive beautifully, and we’re delighted to welcome
her as our Regional Brand Ambassador.”
“Our story reflects today’s relationships, modern in expression yet firmly grounded in family.
The film captures the true spirit of commitment, making the moment both intimate and
memorable, with a charming twist in the end”, said Parikshit Bhattaccharya, Chief
Creative Officer, BBH India.
Customers can explore 400+ engagement rings at their nearest CaratLane stores, or online
at caratlane.com.