We got our first order on the very next day we launched. So first congratulations on the first order. Now the first test of our back-end operations – something which is extremely critical to the success of an e-commerce business. We were now supposed to First make the product – we don’t keep any inventory after all and that keeps us competitive. The product has to meet the high standards of manufacturing and also pass through the tests of the independent certifying authority. This was successfully done within the prescribed time limit. Then to certify the product. The product went to Solitaire Gemological Laboratories for certification and met their strict testing and certification procedures. This process is extremely important for us in our effort to create credibility for the online jeweller in India. We have the confidence to get our products certified by renowned third-parties. This will give our customers complete confidence in our products. Now for the final step – delivering it to the customer. We have defined a new standard Operating and Delivery Process with our logistics partners to ensure a safe and secure delivery. Getting this done was one of the hardest things. Logistics is probably the biggest barrier to e-commerce in this country. Inter-state taxes are an operational nightmare and volumes are too small – leading to high costs of shipping. But change is on the way. We would like to thank our partners for their efforts and I am fairly certain the investments that they have made today will put them in a great position when the volumes pick up. As for our first product dispatch, it went off smoothly. We managed to ship it out on the fifth day itself – meeting our commitment to ship in seven business days. The Operations team have successfully delivered the first product. The numbers will rise and there will be greater complexities to handle. But there is nothing like the first time and it feels great to have come through with flying colours. CaratLane’s operations team is now ready – let the orders roll.
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Processing the first order – moment of truth for the CaratLane operations team
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