November 4, 2008

CaratLane in the News – The Hindu – October 2008

Want to buy diamonds, go online Want to buy a diamond for your loved ones. Well, you don’t need to visit a jewellery shop. Just by a click of the mouse, you can buy certified quality diamond at fair price. Caratlane.com has just launched the first...

October 18, 2008

CaratLane in the News – India Today – October 2008

India's first diamond portal Launched If you can buy books, electronic goods and even paintings on the Net, then why not jewellery especially diamonds? This gap in the market will now be filled by CaratLane, India's first diamond and jewellery portal. Click to read further...

August 21, 2008

CaratLane now makes Google a better place for diamond shoppers

Today CaratLane launched their Google Adwords campaign. As an e-commerce company this is critical to our online marketing efforts. The online diamond jewellery market in India is still looking for their first established player. In such a scenario, most customers looking to purchase online will have...

August 18, 2008

Answers to the CaratLane Quiz – part 1

Here are the answers to the first quiz. Nobody got all right.So no prizes for anybody. 1) What is the shape of the Kohinoor diamond? A) Oval 2) Fancy yellowish brown diamonds are sometimes called A) Bananas 3) ‘Black diamond’ is a term used in which sport? A) Skiing 4) The GE...

August 9, 2008

CaratLane’s two bits of Diamond gyan – part 1

1) What is the shape of the Kohinoor diamond? • Round • Princess • Oval 2) Fancy yellowish brown diamonds are sometimes called • Balloons • Bananas • Beverly 3) ‘Black diamond’ is a term used in which sport? • Snowboarding • Skiing • Surfing 4) The GE research laboratory discovered the process of making diamonds in •...

August 8, 2008

First Caller Pleasantly Surprised

We had a pleasantly surprised customer today. This was a prospective customer who had been invited to view the Beta site. He was known to one of our directors and called our toll free to check us out. He was looking to buy a pair of...

August 8, 2008

CaratLane.com goes live

We are ready to go!!! More than a year back, we set on a path to create CaratLane. Today that day is finally here. The beta version of www.CaratLane.com has now gone live. While others party around me, I sit down to write the first post on...