Festive occasions are about colour, contrast, and timeless beauty, and CaratLane’s Maaya collection captures all of this in an extraordinary way. Inspired by the centuries-old craft of Bidriware from Bidar, Karnataka, Maaya reintroduces the magic of black enamel jewellery combined with gold and diamond detailing. Positioned as a premium yet accessible line (₹15,000 – ₹1,00,000), this festive edit is all about heritage meeting high-fashion sparkle.
With prices ranging from ₹15,000 to ₹1,00,000, Maaya is designed as a premium yet accessible line. Whether you’re a young professional buying your first festive ring, a style-conscious woman looking for statement earrings, or someone who values heritage-inspired jewellery to pass down, Maaya has something for every generation.
From its cultural roots to its versatile styling for today’s women, Maaya offers jewellery that feels both rooted in tradition and refreshingly modern.
What is Bidri Work?
Origin & History of Bidriware
The story of Bidri work stretches back to the 14th century, originating in the royal courts of Bidar, Karnataka. This craft is characterised by a jet-black base enhanced with intricate inlays of silver, gold, or copper. Recognised with a Geographical Indication (GI) tag, Bidriware remains one of India’s proudest artisanal legacies.
Crafting Technique
The artistry behind Bidri is as fascinating as its history. Artisans begin with a zinc-copper alloy, cast into form, then delicately engrave patterns. These grooves are inlaid with silver or gold and polished to perfection. What makes Bidriware unique is its oxidisation process: the soil sourced exclusively from the Bidar Fort is used to deepen the black finish, creating the striking contrast the craft is famous for.
Cultural Significance
Historically linked to royalty, Bidriware was considered a prized gift and a marker of prestige. Today, while its roots remain in regal heritage, the craft has evolved through jewellery and décor, making it relevant to modern lifestyles while preserving its cultural weight.
Black Jewellery and Its Modern Appeal: Why It’s a Festive Favourite
Black in jewellery isn’t just bold, it’s meaningful. It symbolises strength, depth, and individuality. In recent years, black jewellery has emerged as a trendsetter, pairing effortlessly with both ethnic and western ensembles. Whether it’s a black necklace, bracelet, or stud earrings, these pieces act as statement accents that never go unnoticed.
Festive Relevance
When it comes to celebrations, black enamel works beautifully as a contrast element. Paired with gold and diamonds, it enhances vibrant festive sarees, lehengas, or even contemporary gowns. From black hoop earrings to black pendants, each accessory adds a chic edge to festive fashion.
The Art of Contrast in Jewellery Design: From Tradition to Maaya
Indian jewellery has always celebrated contrast; think of the vibrant hues of meenakari enamel against gold, or kundan work with its red, green, and white interplay. Black enamel takes this age-old concept further by creating a dramatic backdrop that enhances the brightness of gold and the sparkle of diamonds.
The Maaya collection carries this philosophy forward. By pairing deep black enamel with luminous metal inlays, the designs achieve balance: bold yet refined, heritage-inspired yet distinctly modern. This interplay of light and dark is what makes the collection stand out as a festive must-have.
Introducing CaratLane Maaya: Heritage Meets Contemporary Styling
Inspiration from Bidriware
Maaya doesn’t mimic Bidriware; instead, it reimagines the essence of this craft through black enamel artistry combined with 14kt and 18kt gold. This collection bridges the gap between India’s traditional aesthetics and modern minimalism.
Collection Highlights
- Black Enamel Rings: For younger buyers, these rings double as bold everyday accents that transition into partywear with ease, like the Enigma Diamond Ring. For those who prefer classics, the Twilight Gilding Diamond Ring brings a refined festive touch without being over the top.
- Necklaces & Pendants: Minimalist pendants appeal to students and professionals who love understated jewellery, such as the Starry Night Diamond Necklace, while more detailed Bidri-inspired motifs like the Enigma Diamond Pendant offer a striking choice for festive sarees, lehengas, and even heirloom styling.
- Earrings & Studs: Teens and 20-somethings can play with trendy black-and-gold hoops like Dusky Diva Diamond Hoop Earrings or Noir Diamond Stud Earrings, while women in their 40s and beyond may prefer enamel-diamond combinations such as Bistre Diamond Drop Earrings for elegant evening looks.
- Bracelets: Slim enamel bracelets like Starry Night Diamond Chain Bracelet are versatile for daily wear or work-to-festive transitions, while the Ethereal Diamond Chain Bracelet makes a strong festive statement, ideal for gifting or treasuring as milestone pieces.
Who Is It For?
While the Maaya collection resonates strongly with women in the 28–45 age group — those balancing careers, families, and festive social calendars — its appeal stretches far beyond. For younger buyers in their early 20s, Maaya offers an introduction to affordable luxury, making it easy to start building a jewellery wardrobe with pieces that are stylish yet rooted in heritage.
At the same time, women above 45 often look for jewellery that combines grace with versatility. Maaya’s designs, with their black enamel detailing and gold craftsmanship, offer exactly that: accessories that can elevate festive sarees or add refinement to everyday classics.
Whether you’re seeking your first festive investment, looking for a bold self-gift, or wanting to pass on jewellery with cultural meaning, Maaya has something for every age and stage of life.
How to Style CaratLane Black Enamel Jewellery for Every Occasion
Styling Maaya With Indian Festive Wear
No matter your age, Maaya is designed to shine. Younger women can pair a black enamel necklace with bright lehengas for a bold, trendy contrast, while mature wearers can use black enamel bracelets to add refinement to silk sarees or subtle charm to ivory ensembles. The play of black enamel against vibrant festive colours like red, green, and ivory works across generations.
Styling Maaya With Modern Outfits
For those in their 20s, black enamel bracelets and ringshttps://www.caratlane.com/jewellery/rings.html can add a fashion-forward edge to everyday workwear or evening dresses. For women in their 40s and beyond, black enamel pendants or earrings bring a touch of contemporary chic to cocktail nights, formal dinners, or even casual gatherings.
Mix & Match with Gold and Diamonds in Maaya Style
Younger buyers love experimenting with layered looks, pairing enamel chains with gold chokers or stacking bangles. On the other hand, women with a more classic style can pair enamel studs with solitaire diamonds, striking a balance between tradition and sparkle.
Why Maaya Makes the Perfect Gift This Festive Season
Festivals in India are incomplete without the exchange of meaningful gifts, tokens that carry blessings, love, and memories. The Maaya collection, with its black enamel artistry, is ideal for this tradition.
- For younger women, a Maaya ring or pendant can mark milestones like first jobs or festive celebrations.
- For sisters and friends, enamel earrings add a chic edge to festive gatherings.
- For mothers and older relatives, enamel bracelets convey respect and heritage.
- And for those who believe in self-gifting, Maaya becomes a reminder of personal triumphs.
By blending tradition with a bold aesthetic, Maaya transforms gifting into something timeless, jewellery that’s both personal and symbolic.
Care & Maintenance of Black Enamel Jewellery
How to Preserve Enamel Shine
- Avoid contact with perfumes and harsh cleaning agents.
- Store pieces in anti-tarnish pouches to prevent scratches.
- Clean gently with a soft, dry cloth.
CaratLane Services
Maaya buyers enjoy free polishing, warranty coverage, and access to CaratLane’s reliable after-sales support — ensuring your jewellery looks as good as new for years to come.
Why Choose CaratLane Maaya for Festive Jewellery
- Heritage-inspired designs rooted in Bidriware artistry.
- Crafted in premium 14kt & 18kt gold with durable enamel detailing.
- Accessible price range: ₹15,000 – ₹1,00,000.
- Perfect for festivals, weddings, and gifting.
- Supported by CaratLane’s trusted online shopping and Try@Home services.
Maaya as a Fusion of Tradition and Modernity
CaratLane Maaya isn’t just a jewellery line — it’s a celebration of heritage reimagined for everyone. By drawing inspiration from Bidriware’s timeless craft and translating it into black enamel and gold artistry, Maaya offers designs that suit women of all ages. From vibrant 20-somethings experimenting with bold looks, to those who prefer classic pieces with cultural resonance, the collection adapts beautifully to every stage of life.
Explore Maaya today — shop online or Try@Home to discover jewellery that speaks to your style, your story, and your celebrations.
Shop the Maaya Collection
- Maaya Black Enamel Rings
- Maaya Black Enamel Necklaces
- Maaya Black Enamel Earrings
- Maaya Black Enamel Bracelets
- Maaya Black Enamel Pendants
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