For centuries, certain days in the Hindu calendar have been marked as particularly auspicious for new beginnings, investments, and spiritual practices. Among these, Pushya Nakshatra holds a special place. It is a day when cosmic alignments are said to favour prosperity, growth, and wealth. Naturally, this makes it one of the most popular times for buying gold and jewellery.
Gold buying on Pushya Nakshatra isn’t just a ritual — it reflects deep cultural beliefs, financial security, and the joy of passing traditions across generations. Whether it’s an heirloom, daily wear, or an investment, gold purchased during this time is believed to multiply blessings.
What is Pushya Nakshatra and Why It Matters Today
Pushya Nakshatra, also known by regional names, Poosam in Tamil and Pooyam in Malayalam, is one of the 27 Nakshatras (lunar mansions) in Vedic astrology. It is symbolised by the cow’s udder — a sign of nourishment, prosperity, and abundance.
Ruled by the planet Saturn and presided over by the deity Brihaspati (the Guru of the Gods), this period is considered highly beneficial for starting something new.
In today’s times, the significance of Pushya Nakshatra extends beyond astrology. Families and individuals often choose it as the ideal day for milestones such as buying gold, laying foundations for new homes, or starting businesses. The connection to prosperity and positive energy has grown, making it a trusted time for key financial decisions, including gold and jewellery purchases.
Pushya Nakshatra 2025 – Date and Timings
Pushya Nakshatra occurs on multiple occasions throughout the year. And to purchase gold in 2025, it’s helpful to note the important dates in advance. The key dates and timings (IST) are as follows:
| Date | Start Time | End Time |
| January 14, 2025 | 10:17 AM | January 15, 2025 10:28 AM |
| February 10, 2025 | 6:01 PM | February 11, 2025 6:34 PM |
| March 9, 2025 | 11:55 PM | March 11, 2025 12:51 AM |
| April 6, 2025 | 5:32 AM | April 7, 2025 6:25 AM |
| May 3, 2025 | 12:34 PM | May 4, 2025 12:53 PM |
| May 30, 2025 | 9:29 PM | May 31, 2025 9:07 PM |
| June 27, 2025 | 7:22 AM | June 28, 2025 6:35 AM |
| July 24, 2025 | 4:43 PM | July 25, 2025 4:00 PM |
| August 21, 2025 | 12:27 AM | August 22, 2025 12:08 AM |
| September 17, 2025 | 6:26 AM | September 18, 2025 6:32 AM |
| October 14, 2025 | 11:54 AM | October 15, 2025 12:00 PM |
| November 10, 2025 | 6:48 PM | November 11, 2025 6:17 PM |
| December 8, 2025 | 4:11 AM | December 9, 2025 2:52 AM |
Having clarity on the Pushya Nakshatra date and time ensures you can plan jewellery shopping well in advance. CaratLane’s digital platform and Try-at-Home services make it easier to explore collections beforehand and buy gold at the most auspicious moment.
Why Buying Gold in Pushya Nakshatra is Considered Auspicious
In Indian culture, gold is far more than a precious metal — it is a symbol of security, prosperity, and good fortune. Families often say, “Sona kabhi waste nahi hota” — gold is never wasted. It retains its value, offers financial stability, and carries emotional worth.
When purchased on an auspicious day like Pushya Nakshatra, gold is believed to bring multiplied benefits:
- Wealth growth – What starts as a single purchase is thought to attract continued prosperity.
- Cultural blessing – Buying gold on this day is considered a way of honouring age-old traditions.
- Smart investment – With gold’s long-term value, it becomes a dual symbol of fortune and financial planning.
This blend of belief and practicality is why millions of families wait eagerly for Pushya Nakshatra to buy gold jewellery and coins.
Jewellery to Buy During Pushya Nakshatra 2025
If you’re looking to buy gold in Pushya Nakshatra 2025, the most popular forms are coins and jewellery. Both offer investment value and cultural meaning, with a wide range available at CaratLane.
Gold Coins
Many families begin their Pushya Nakshatra shopping with gold coins. From the 8g 22kt Lakshmi Gold Coin to the 4g 24kt Lucky Ganesha Gold Coin, these are not only auspicious for gifting but also serve as timeless savings. Coins carry a sense of purity and tradition, making them a cherished choice for households.
22kt Bangles
If jewellery is what you have in mind, bangles never lose their charm. The Sparsha Bangle is a refined choice for daily wear with a traditional touch, while the Emily Bangle works beautifully for festive occasions. For men, the Gagan Kada for Him offers a bold and masculine design ideal for celebrations or gifting. Pair slim bangles with office attire for subtle elegance, or stack heavier bangles and a kada for weddings and special occasions.
Chains and Necklaces
For those who prefer versatile wear, chains and necklaces are a must-have. Choose the Harvest Mist Multi-Layered Necklace, the Sharanya Necklace, or the Lustre Weave Chain. These pieces add a graceful finish to sarees or can be layered with pendants for modern styling.
Earrings
When it comes to earrings, Pushya Nakshatra is the perfect time to invest in versatile designs. From the Glazing Links Hoop Earrings to the Elu Diamond Studs and Taaj Gemstone Jhumkas, each offers a unique flair. Hoops are perfect for casual days, studs complement office wear, and jhumkas are ideal for festive gatherings.
Mangalsutra Necklaces and Mangalsutra Bracelets
Contemporary choices, such as diamond mangalsutras and mangalsutra bracelets, also make thoughtful purchases. The Navya Diamond Mangalsutra adds a refined sparkle to traditional attire, maintaining a modern touch that is perfect for both festive occasions and everyday elegance. The Vedika Mangalsutra Bracelet offers a chic wristwear option that blends heritage with contemporary design, ideal for those who prefer subtle jewellery for daily wear. Wear them solo for understated elegance, or pair the bracelet with other delicate bangles for a layered, trend-forward look.
Kids’ Jewellery
Finally, don’t forget kids’ jewellery, a popular choice for marking auspicious beginnings. Options like the Tiny Bloom Diamond Earrings, Little Princess Bracelet, or Dove Flowy Gold Necklace are charming keepsakes that make great gifts. These designs are lightweight and safe for daily wear, making them ideal for children.
Shopping online with CaratLane guarantees certified quality, BIS hallmarking, and transparent pricing. This ensures your Pushya Nakshatra gold purchase is both secure and meaningful.
Cultural Traditions Linked to Pushya Nakshatra
Beyond gold buying, Pushya Nakshatra is steeped in rituals and spiritual traditions that have been passed down for generations. Many families consider it the ideal day for weddings, housewarmings, or launching new ventures, such as businesses or educational pursuits. Farmers often associate the period with prayers for abundant harvests, while traders and entrepreneurs view it as an opportunity to expand or launch new projects. Communities also gather for pujas and family ceremonies, reinforcing the spirit of togetherness. By aligning jewellery shopping with these cultural practices, buyers not only invest in gold but also participate in a larger legacy of prosperity, protection, and celebration.
Tips for Shopping Gold Online During Pushya Nakshatra
Shopping online during an auspicious day like Pushya Nakshatra can be both convenient and rewarding. To make the most of the occasion, here are some key tips to keep in mind:
- Compare prices and designs: Explore collections across certified retailers to ensure you’re getting the best value and latest trends.
- Check for BIS hallmarking: Always verify the authenticity and purity of gold jewellery before purchase.
- Consider flexible savings plans: CaratLane’s Treasure Chest Gold Scheme is a popular option that helps you save systematically and makes jewellery purchases more affordable.
- Use Try-at-Home features: CaratLane’s service allows you to see how designs look in real life before you make a purchase.
- Leverage festive offers: Discounts, exchange bonuses, and Free Shipping make online shopping more attractive during Pushya Nakshatra.
- Time your order wisely: Place your order within the auspicious timings to align with tradition and add extra significance to your purchase.
FAQs on Pushya Nakshatra and Gold Buying
Q1. What is Pushya Nakshatra?
Pushya Nakshatra is one of the 27 lunar mansions in Vedic astrology, associated with prosperity and new beginnings.
Q2. Why is Pushya Nakshatra considered an auspicious day to buy gold?
It is believed that gold purchases on this day bring multiplied wealth and blessings due to positive planetary alignments.
Q3. When is Pushya Nakshatra in 2025?
The exact Pushya Nakshatra 2025 date and timings can be checked in the Hindu Panchang. (Update this section with accurate details closer to the day.)
Q4. What type of jewellery is best to buy on Pushya Nakshatra?
From gold coins and bangles to earrings and mangalsutras, any form of gold is considered auspicious to purchase on this day.
Q5. Can I buy gold online during Pushya Nakshatra?
Yes. Platforms like CaratLane allow you to shop safely, with certified hallmark jewellery, transparent pricing, and Free Shipping.
Final Thoughts
Whether you are investing in gold coins, purchasing family jewellery, or choosing something special for yourself, Pushya Nakshatra 2025 provides the ideal opportunity.
Celebrate the day with CaratLane and bring home prosperity, beauty, and blessings.
