Gold jewellery is a much-coveted part of jewellery lovers’ collections worldwide. While seeing, touching, and feeling your jewellery is incomparable, there are also multiple options to buy gold jewellery online, which offers a higher level of convenience. E-commerce has changed the way we shop online, and the pandemic has accelerated online shopping to unprecedented heights.
Still, gold jewellery is an expensive investment, and it is natural to question how safe it is to buy gold jewellery online. We discuss factors you should keep in mind when starting your gold jewellery shopping, so you can do it without worrying about the quality. We are living in a more digital era with the millennials and Gen Z choosing to shop on the go. There is no more time to waste on physical visits to a jewellery store or the desire to battle traffic. Since jewellery collections never go out of style, it is no surprise that there is continued demand to buy gold jewellery. Instead of settling for that family jeweller of the old days or a specific jewellery store we have visited for generations, we must rely on other factors.
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Transparency and authenticity
Transparency is a key indicator of your online retailer’s authenticity. Often, we find that details listed under a particular item tend to be inaccurate or slightly exaggerated, which is a cause for concern. Therefore, it is essential to know as much as possible about the jeweller and their products. You must look out for industry-standard certifications such as BIS hallmarked jewellery for your gold pieces, or if your jewellery has diamonds, they should be IGI-certified. These certifications are earned after passing stringent quality tests. If your jeweller carries pieces with proper certification, you can be assured of their authenticity. Your jeweller should also have transparent pricing with clear breakdowns that are comparable to current gold rates. If you can confirm the legitimacy of the details provided by your jeweller, you can be sure that you are looking at a genuine article. There are no shortcuts to this process of verification.
Convenience in shopping online for gold jewellery
A significant reason to consider shifting to purchasing jewellery online is its convenience. The ability to buy jewellery from the comfort of your own home is unparalleled. To get the most from your online shopping experience, you should ensure your jeweller can offer the convenience of online shopping without compromising quality. Certain online retailers like CaratLane offer the possibility to try out jewellery at home before committing to a purchase. You can choose a convenient date and time and confirm whether the jewellery is as good as it looked online. You get to try it virtually and in person before opening your wallet. Online shoppers enjoy a greater level of convenience when staying home and still trying something out. It adds to the confidence we place in reputed jewellers.
Best price point for affordable gold jewellery
Many online retailers compete with each other to offer the best prices. Shopping online starts with browsing through various retailers’ stores and comparing prices. The advantage is that you can get competitive and fair prices for jewellery without walking in and out of different stores. Open as many tabs as you want, look at the piece of jewellery you love in multiple stores, and feel confident that you are investing in jewellery that has the best price point.
Flexible payment plans and refund policy
The best online retailers have flexible payment plans, which can be done in various ways. Whether you want to pay the total price with a credit card or pay in instalments, your online retailer should be able to accommodate the financial plan that works best for you. If you notice that your jewellery doesn’t exactly match your skin tone or you don’t like your jewellery for any reason, your online retailer should have an exchange scheme or robust refund policy. While the exchange policy for jewellery may have more stringent conditions, most online retailers have a 30-day return policy. You can return your jewellery with no questions asked—being able to audition your jewellery on trial increases the comfort level of the online jewellery shopper.
Online shopping is here to stay, whether for jewellery, clothes, or other household items. We have no desire to step out into polluted streets and wait endlessly to step into crowded stores. But, does that mean that we do without our favourite things? Not at all. Buying gold jewellery online may be a little more intense than buying clothes. Luckily, we have jewellery stores like CaratLane that offer online shopping with proven verification, utmost trust and reliability, with minimum fuss. What more can we want?
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