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Diamond Buying Guide

Diamond Buying Guide

This guide explains the Four C's cut, color, clarity, and carat weight.

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Tips and Tricks

Whether a novice or a pro, our expert tips and tricks will help you make a right combination of the 4Cs and choose the ideal diamond.

How to choose the perfect diamond?

The happiest occasions of our lives are often those which are capped by the giving of something precious; whether a diploma for the excited grad, or a certificate of thanks for a job well done, or some other item of value.

When it comes to events of a highly personal nature, jewelry is the right gift especially in the form of a diamond ring suitable to mark an engagement, wedding, or an anniversary.

CUT

The Cut is a measure of proportions
of the diamond. A well-cut diamond
appears brilliant and fiery, while a
badly cut diamond looks dull and
lifeless, despite having a good colour
and clarity grade.

COLOUR

The colour of a diamond is evaluated in terms of its degree of colourlessness.The ideal diamond
is completely colourless, and the
most expensive. However, most
diamonds which appear colourless actually have slight tones of yellow or brown.

CLARITY

Clarity is a measure of the
cleanliness or purity of a diamond.
A diamond's clarity rating is
determined by the number, size,
type and location of inclusions
under 10 x magnifications.

CARAT WEIGHT

Carat Weight" is simply the weight
of the diamond. The Carat weight
of a diamond determines the size,
and appearance of your ring
or jewellery.

SHAPE

Shape refers to the overall outline of the diamond when viewed from the top.

CARE

Safe and effective ways to clean
your diamond. Diamonds are the
hardest substance known, but that
doesn't mean we can bring them
back to life with any old cleanser.

CERTIFICATION

Certificates are proof of a diamond's identity, authenticity and value. A certificate will indicate a diamond's exact measurements, weight, cut and overall quality. A certificate will precisely point out a diamond's individual characteristics as well as be a useful tool while identifying a stone.

DIAMOND GRADING

A diamond's cost depends upon an objective characteristics knows simply as the 4C's: Color, Clarity, Cut and Carat. The relationship between these 4 characteristics determines the value of a diamond.

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