CaratLane was founded with a refreshing and courageous objective – to make beautiful jewellery accessible, affordable and forever wearable.
How do we know that there’s a need for us? Simple.
We spoke to hundreds of women across the country and we discovered that they were forced to choose between expensive jewellery for special occasions, and everyday jewellery that was of inferior quality and was not keeping pace with their changing lifestyle needs. The reason: they did not have access to stylish fine jewellery for everyday wear. We started CaratLane to change this - to make modern designs that can make women not just look, but feel beautiful, everyday!
Since July 2016, we joined forces with India’s most desired and largest jewellery brand, Tanishq, through a strategic investment made by Titan Company in CaratLane. This takes us another step closer to achieving our shared mission - to make beautiful jewellery accessible to everyone.
Our strong online footprint is now complemented by our growing store presence. With over 30 stores across the country, we are perhaps the world’s first truly omni-channel jewellery brand.
Our mission is to make beautiful jewellery accessible. Jewellery that not only makes a woman look beautiful, but also make her feel beautiful and loved.
We started our company on three simple premises:
When buying at CaratLane, you can always be assured of the highest quality standards. Every piece of jewellery is meticulously crafted with utmost care. It goes through a thorough quality check and is then taken through a third party certification.
Mithun Sacheti and Srinivasa Gopalan founded CaratLane with a simple mission -to make beautiful jewellery more accessible, affordable and forever wearable.
Taking the vision of creating a first-ever omni-channel jewellery brand, we opened doors to customers in Delhi in the bustling market of Greater Kailash.
In another first, we introduced a unique Try@Home feature which allows you try on your favourite jewellery in the comfort of your own home!
Taking the next evolutionary step in logistics, we introduced same-day shipping for our online customers; a first for a jewellery e-tailer.
In response to demands from our global customers, we introduced international shipping from India to the United States, United Kingdom, Australia and Canada.
We launched the world’s first-ever jewellery virtual try-on app – the Perfect Look App – which enables you to try on multiple earrings without literally, having to putting them on.
We joined forces with Tanishq, India’s most desired and largest jewellery brand through a strategic investment by the Titan Company
Our roots are digital; our passion is contagious and most importantly, our people are the most creative, inspiring, dedicated people you'll ever meet.
Our designs always come with a unique CaratLane touch through innovative designs or techniques, or both. Uncover our jewellery-making process, from inspiration to the final piece.
The process of creating our jewellery begins with an inspiration or an insight. At this stage, our designers blend their ideas and inspirations and turn them into a sketch.
This is when the sketches go from an idea to a physical form. From creating CAD designs to using 3D technology to create wax models; each sketch breathes in life with physical prototypes.
The wax moulds are used to create an inverse mould over which liquid gold is poured and casted to bring the designs to life in their golden form. This is followed by polishing and buffing.
At this stage, our craftsmen handpick the right stones based on your selection. They skilfully file the diamonds for maximum sparkle and ensure that they sit perfectly on their setting.
Once the stones are set, our craftsmen polish the metals till they achieve the right lustre. Then they apply the desired finish and texture, after which they add the finer details.
At this stage, every piece of jewellery is carefully assessed and exam- ined. Our strict and detail oriented QC experts make sure that your jewellery adheres to the highest quality standards.
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We are makers, crafters, designers, storytellers and creators – inspired by the idea of transforming the jewellery buying and wearing experience in India. And at the heart of everything we do is our unrelenting drive to make beautiful jewellery accessible. It’s the reason why we love rolling up our sleeves and getting down to work.
We are a unique company, run by a unique set of individuals. We encourage a place of work where trust and transparency are crucial. We began opera- tions from a small corner in Chennai and today, we have offices in Mumbai, Delhi and Bangalore. Today we are 500 employees strong with an average age of 30.