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Diamond Buying Guide

  • TIPS

    Read our tips and hints for finding
    the perfect diamond.


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Tips and Tricks

Whether a novice or a pro, our expert tips and tricks will help you make a right combination of the 4Cs and choose the ideal diamond.

How to choose the perfect diamond?

The happiest occasions of our lives are often those which are capped by the giving of something precious; whether a diploma for the excited grad, or a certificate of thanks for a job well done, or some other item of value.

When it comes to events of a highly personal nature, jewelry is the right gift especially in the form of a diamond ring suitable to mark an engagement, wedding, or an anniversary.


The Cut is a measure of proportions
of the diamond. A well-cut diamond
appears brilliant and fiery, while a
badly cut diamond looks dull and
lifeless, despite having a good colour
and clarity grade.


The colour of a diamond is evaluated in terms of its degree of colourlessness.The ideal diamond
is completely colourless, and the
most expensive. However, most
diamonds which appear colourless actually have slight tones of yellow or brown.


Clarity is a measure of the
cleanliness or purity of a diamond.
A diamond's clarity rating is
determined by the number, size,
type and location of inclusions
under 10 x magnifications.


Carat Weight" is simply the weight
of the diamond. The Carat weight
of a diamond determines the size,
and appearance of your ring
or jewellery.


Shape refers to the overall outline of the diamond when viewed from the top.



Safe and effective ways to clean
your diamond. Diamonds are the
hardest substance known, but that
doesn't mean we can bring them
back to life with any old cleanser.


Certificates are proof of a diamond's identity, authenticity and value. A certificate will indicate a diamond's exact measurements, weight, cut and overall quality. A certificate will precisely point out a diamond's individual characteristics as well as be a useful tool while identifying a stone.


A diamond's cost depends upon an objective characteristics knows simply as the 4C's: Color, Clarity, Cut and Carat. The relationship between these 4 characteristics determines the value of a diamond.

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What are other customer's choosing?

Traditional or contemporary, in white or yellow gold, topped off by diamonds or gemstone, our jewellery is sure to win your heart.